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DETERMINANTS OF EMPLOYEE ENGAGEMENT IN PHARMACEUTICAL FIRMS IN KENYA: A CASE OF TRANSWIDE PHARMACEUTICALS LIMITED

DETERMINANTS OF EMPLOYEE ENGAGEMENT IN PHARMACEUTICAL FIRMS IN KENYA: A CASE OF TRANSWIDE PHARMACEUTICALS LIMITED

Catherine Wanjiru Kariithi - Author

Dr. Kepha Ombui - Co-author

 


ABSTRACT

Employee engagement is the key focus of both business entrepreneurs and academic researchers and is a blistering issue of modern business environment. A critical role of any organization is to provide an environment that boosts the potential of individual employees. Employee engagement plays a significant role towards achievement of an organizations’ competitive advantage and is a powerful factor to measure a company’s vigor and orientation towards superior performance. In Kenya, the level of employee engagement in many organizations continues to be a major challenge leading to declined employees’ productivity and overall organization performance. In the pharmaceutical sector, over 65% of pharmaceutical firms in Kenya have not managed to achieve their performance targets in the last five years and this can partially be attributed to declined levels of employee engagement. The purpose of the study was to establish the determinants of employee engagement in pharmaceutical firms in Kenya, a case of Transwide Pharmaceuticals. The objectives of the study were to establish how job characteristics, rewards, organizational support and organizational justice determine employee engagement in pharmaceutical firms in Kenya. The study adopted a descriptive design to explain the interaction between the determinant variables and employee engagement in pharmaceutical firms in Kenya. The study targeted employees of Transwide Pharmaceuticals Limited.


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